Read more: Economy, Business, General Motors, Buick, Buick Regal, Oshawa, Ontario
DETROIT (AP) — General Motors Co. says it will build a new Buick midsize car at its assembly plant in Oshawa, Ontario.
Production of the 2011 Buick Regal will begin in the first quarter of 2011 at the plant, which has been working overtime to keep up with high demand for the Chevrolet Camaro muscle car. Oshawa is along Lake Ontario just east of Toronto.
The Regal, based on the Opel Insignia, is a key product for the brand, which has an average buyer age of 70 and is trying to attract buyers in their 40s and 50s. GM says the Regal will have much crisper handling than previous GM midsize models, as well as electronic gadgetry that appeals to younger buyers.
